What Is WP Engine? The Ultimate Guide to Managed WordPress Hosting

what is wp engine

Are you a business owner, entrepreneur, or website administrator seeking reliable, high-performance hosting solutions? WP Engine stands out as a premier choice for managing WordPress sites. WP Engine uses Google Cloud Platform for most of its hosting plans, providing high-performance and highly scalable hosting solutions for WordPress installations.

This guide provides a comprehensive overview of WP Engine, detailing its key features, benefits, pricing options, and support offerings. Whether you’re new to WP Engine or considering switching from another provider, our goal is to equip you with the knowledge needed to make an informed decision.

Key Takeaways:

  • Understand what WP Engine offers and its key features.
  • Learn the benefits of using WP Engine for managed WordPress hosting.
  • Explore WP Engine’s pricing options and support features.
  • Improve your knowledge on choosing the right hosting solution for your WordPress site.

What Is WP Engine?

what is WP Engine

WP Engine is a leading web host and managed WordPress hosting provider specifically designed to cater to the unique needs of WordPress websites with a focus on security features, uptime, and performance enhancements. Unlike traditional hosting services, WP Engine offers a fully managed environment, ensuring that all technical aspects of WordPress hosting are taken care of. This includes automatic updates, daily backups, top-notch security, and expert support, allowing you to focus on growing your business rather than managing your website infrastructure.

How does WP Engine Stand Out from Other Hosting Providers?

WP Engine distinguishes itself from other hosting providers in several key ways:

  • WordPress Specialization: Unlike general hosting providers, WP Engine focuses exclusively on WordPress, providing specialized tools and optimizations that enhance the performance and security of WordPress sites.
  • Managed Services: WP Engine offers a fully managed hosting environment. This means that technical tasks such as updates, backups, and security are handled for you, reducing the time and effort required to maintain your website.
  • Innovation and Reliability: WP Engine is committed to continuous innovation, regularly introducing new features and improvements to enhance the hosting experience. Their platform is built on a reliable infrastructure, ensuring minimal downtime and maximum performance.
  • Comprehensive Support: WP Engine’s support team consists of WordPress experts who are available 24/7. This level of specialized support is invaluable for troubleshooting and optimizing WordPress sites.

WP Engine’s focus on providing a high-performance, secure, and scalable hosting environment tailored specifically for WordPress makes it a preferred choice for businesses, website administrators, and developers who want to maximize the performance of their WordPress sites.

Who Is WP Engine Best For?

Businesses and High-Traffic Websites

WP Engine is an excellent choice for businesses and high-traffic websites that demand superior performance and security. Suppose your website is crucial to your business operations or revenue generation. In that case, WP Engine’s high performance and reliability can ensure your site remains fast and accessible even during traffic spikes. Features like built-in caching, a global CDN, and advanced security measures make WP Engine ideal for eCommerce sites, large corporate websites, and popular blogs.

Users Seeking a Hassle-Free Experience

For users who prefer a hassle-free hosting experience, WP Engine offers a managed environment that takes care of all technical aspects of WordPress hosting. This includes automatic updates, daily backups, and continuous security monitoring. This level of service is perfect for website administrators and business owners who want to focus on content creation and business growth rather than technical maintenance. WP Engine’s expert support team is available 24/7 to handle issues, providing peace of mind and reducing the burden of managing a website.

Those Willing to Invest in Premium Hosting

WP Engine best suits those willing to invest in premium hosting to achieve their goals. While WP Engine’s plans may be more expensive than those of some other hosting providers, the value offered in terms of performance, security, and support justifies the cost. Businesses prioritizing uptime, speed, and security will find that the benefits of WP Engine’s managed hosting solutions outweigh the investment. This makes WP Engine ideal for professionals, agencies, and enterprises that require a robust and reliable hosting platform to support their online presence and business objectives.

Pros and Cons of WP Engine


  • Performance: Exceptional speed and reliability with built-in caching and a global CDN.
  • Security: Advanced security features, including daily malware scans, real-time threat detection, and automatic updates.
  • Expert Support: 24/7 access to WordPress experts, offering top-notch customer service and technical assistance.
  • Scalability: Flexible plans that can handle traffic spikes and growing websites, with seamless scalability options.
  • Managed Hosting: Comprehensive management of updates, backups, and security, allowing you to focus on your business.
  • Developer-Friendly: Advanced tools and features for developers, including staging environments, SSH access, and Git integration.


  • Cost: Higher pricing compared to some other hosting providers, which may be a barrier for small businesses or personal projects with tight budgets.
  • Limitations on Plugins: Certain plugins are disallowed due to security and performance concerns, which might restrict some users’ preferences.
  • Storage and Bandwidth Caps: Each plan comes with specific limits on storage and bandwidth, potentially requiring upgrades for higher usage.
  • No Domain Registration: WP Engine does not offer domain registration services, requiring you to manage your domain through a separate provider.

When researching WP Engine as a hosting solution, be sure to also review comprehensive WP Engine reviews from current and past customers. This can provide valuable insights into real-world experiences and help you make an informed decision.

Key Features of WP Engine

Performance: Speed and Reliability for High-Traffic WordPress Sites

WP Engine’s hosting service excels in providing superior performance, ensuring that your WordPress site loads quickly and operates reliably, even under heavy traffic. Key performance features include:

  • Built-in Caching: WP Engine uses EverCache, a proprietary caching technology that significantly reduces server load and accelerates page load times.
  • Global CDN: By leveraging a Content Delivery Network (CDN), WP Engine ensures that your content is delivered swiftly to users worldwide, minimizing latency and improving the overall user experience.
  • High-Performance Servers: WP Engine’s infrastructure is optimized for WordPress, utilizing high-performance servers that are configured to deliver fast and reliable performance.

These performance enhancements are crucial for maintaining user engagement, reducing bounce rates, and ensuring a smooth experience for visitors, particularly for high-traffic websites.

Further reading: WP Engine vs HostGator Comparison Guide

Security: Advanced Security Features and Malware Scanning

Security is a paramount concern for any website, and WP Engine offers a robust suite of security features designed to protect your WordPress site from threats:

  • Daily Malware Scans: WP Engine performs daily scans for malware, ensuring that any potential threats are identified and addressed promptly.
  • Real-Time Threat Detection: The platform continuously monitors for suspicious activity and potential security breaches, allowing for immediate action to mitigate risks.
  • Automatic Updates: WP Engine automatically updates WordPress core and security patches, keeping your site secure from known vulnerabilities.
  • Enterprise-Grade Firewall: An advanced firewall protects your site from malicious traffic and attacks, adding an additional layer of security.

These advanced security measures help safeguard your site against threats, ensuring the integrity and safety of your data and users.

Scalability: Ability to Handle Traffic Spikes and Growing Websites

WP Engine’s scalable infrastructure is designed to accommodate the needs of growing websites and sudden traffic surges:

  • Scalable Architecture: WP Engine’s platform can handle increased traffic effortlessly, making it ideal for sites that experience seasonal spikes or rapid growth.
  • Load Balancing: By distributing traffic evenly across multiple servers, WP Engine ensures that your site remains responsive and available, even during high traffic periods.
  • Flexible Plans: WP Engine offers a range of plans that can be easily upgraded as your site grows, providing additional resources and capabilities as needed.

Benefits of Using WP Engine

Hassle-Free WordPress Updates and Backups

One of the primary benefits of using WP Engine is the hassle-free management of your WordPress site. WP Engine takes care of critical maintenance tasks, allowing you to focus on growing your business without worrying about the technical details:

  • Automatic Updates: WP Engine automatically updates your WordPress core, ensuring your site runs the latest, most secure version. This helps protect against vulnerabilities and ensures compatibility with the latest features and plugins.
  • Daily Backups: WP Engine performs daily automated backups of your site, so you can rest easy knowing your data is safe. In case of any issues, you can quickly restore your site to its previous state with minimal disruption.

These automated updates and backups simplify site management and provide peace of mind, ensuring your site remains secure and up-to-date without manual intervention.

Expert Support from WordPress Professionals

WP Engine offers unparalleled support from a team of WordPress experts who are available 24/7. This expert support is invaluable for troubleshooting issues, optimizing performance, and getting the most out of your WordPress site:

  • 24/7 Availability: You can contact WP Engine’s support team for assistance at any time. This benefits businesses operating in different time zones or experiencing issues outside regular business hours.
  • WordPress Expertise: WP Engine’s support team comprises WordPress professionals who understand the platform inside and out. They can provide guidance on best practices, help resolve technical issues, and offer tips to enhance your site’s performance and security.
  • Comprehensive Resources: In addition to direct support, WP Engine offers many resources, including a knowledge base, tutorials, and community forums, which enable you to find answers and solutions quickly.

This level of support ensures that you always have access to expert help when needed, enhancing your overall hosting experience and empowering you to maintain a high-performing, secure website. WP Engine’s support team can also configure special rules for EverCache sites, ensuring they work as intended.

Built-In Caching and CDN for Faster Page Load Times

Performance is a critical factor for any website, and WP Engine excels in delivering fast, reliable page load times through built-in caching and CDN integration:

  • Built-In Caching: WP Engine’s EverCache technology is designed to cache your site’s content efficiently, reducing server load and speeding up page delivery. This results in faster visitor load times, improved user experience, and reduced bounce rates.
  • Global CDN: WP Engine partners with top providers to distribute your site’s content across multiple international locations. This ensures that your content is delivered quickly to users no matter where they are, minimizing latency, enhancing performance and experience, and boosting SEO.

Further reading: 15 Reasons Why WordPress is The Best CMS (Updated in 2024)

WP Engine Pricing Options

WP Engine Pricing Options

WP Engine offers a range of pricing plans designed to cater to various needs, from small personal websites to large enterprise-level sites. Each plan includes essential features such as daily backups, automatic updates, 24/7 support, and a free SSL certificate, ensuring you receive a comprehensive hosting solution regardless of your chosen tier. Here’s a breakdown of the primary plans:

  • Startup Plan: Starting at $20 per month, this plan is ideal for small websites and blogs. It includes:
    • One website
    • Up to 25,000 visits per month
    • 10 GB of local storage
    • 50 GB of bandwidth per month
    • Free CDN and SSL
    • 24/7 chat support
  • Professional Plan: Priced at $39.33 monthly, this plan suits growing businesses. It includes:
    • Three websites
    • Up to 75,000 visits per month
    • 15 GB of local storage
    • 125 GB of bandwidth per month
    • Free CDN and SSL
    • 24/7 chat support
  • Growth Plan: Starting at $77.30 monthly, this plan targets higher-traffic businesses. It includes:
    • Ten websites
    • Up to 100,000 visits per month
    • 20 GB of local storage
    • 200 GB of bandwidth per month
    • Free CDN and SSL
    • 24/7 phone and chat support
  • Scale Plan: Priced at $193.67 per month, this plan is designed for large businesses and high-traffic sites. It includes:
    • 30 websites
    • Up to 400,000 visits per month
    • 50 GB of local storage
    • 500 GB of bandwidth per month
    • Free CDN and SSL
    • 24/7 phone and chat support
  • Custom Plan: For enterprise-level needs, WP Engine offers custom plans with tailored solutions. This includes:
    • Higher performance and scalability
    • Dedicated environments
    • Advanced security features
    • Customizable resources and support options

Comparing Different Pricing Tiers and Their Benefits

Each WP Engine plan is designed to balance resources and features to meet specific needs. Here’s a comparison of the different tiers:

  • Startup Plan: This plan is best for small websites that require reliable hosting without extensive resources. It’s cost-effective and provides essential features for a smooth experience.
  • Professional Plan: This plan is suitable for small to medium-sized businesses with multiple websites. It offers more storage, bandwidth, and the ability to handle higher traffic compared to the Startup plan.
  • Growth Plan: This plan is ideal for growing businesses with higher traffic and more demanding performance needs. It provides additional resources and enhanced support, making it a great choice for ecommerce sites and larger blogs.
  • Scale Plan: Designed for large businesses and high-traffic websites, this plan offers significant resources and support, ensuring optimal performance and reliability for sites with substantial traffic.
  • Custom Plan: This plan is tailored for enterprise-level clients with specific requirements. It offers maximum performance, security, scalability, dedicated support, and custom solutions.

Tips for Choosing the Right Plan for Your Needs and Budget

Choosing the right WP Engine plan depends on your needs, traffic expectations, and budget. Here are some tips to help you decide:

  1. Evaluate Your Traffic: Estimate your website’s current and projected traffic. Choose a plan that comfortably accommodates your monthly visits to avoid overage charges.
  2. Consider Your Storage Needs: Assess the size of your website and the amount of storage required. Ensure your chosen plan offers sufficient storage space for your content and media.
  3. Assess Your Support Requirements: Determine the level of support you might need. If you expect frequent assistance, opt for a 24/7 phone and chat support plan.
  4. Scalability: Choose a plan that can scale with your growth. If you anticipate significant growth or traffic spikes, consider a plan that offers higher bandwidth and the ability to upgrade easily.
  5. Budget: Balance your budget with your hosting needs. While it might be tempting to choose the lowest-cost option, investing in a higher-tier plan can provide better performance, security, and support, which can be crucial for business success.

By carefully evaluating these factors, you can select the WP Engine plan that best fits your website’s requirements and ensures a seamless and efficient hosting experience.

Further reading: WP Engine vs Bluehost: The Ultimate WordPress Hosting Showdown

WP Engine Support and Resources

WP Engine support

24/7 Support from WordPress Experts

One of the standout features of WP Engine is its commitment to providing top-notch customer support. Whether you’re facing technical issues, need advice on optimizing your site, or have questions about features, WP Engine’s support team is there to assist you around the clock:

  • 24/7 Availability: Support is available 24 hours a day, seven days a week, ensuring that help is always at hand, no matter when you need it. This is particularly useful for businesses operating across different time zones or those encountering urgent issues outside regular business hours.
  • WordPress Expertise: The support team comprises WordPress professionals with extensive knowledge and experience of the platform. They can provide expert advice, troubleshoot complex issues, and offer solutions tailored to your needs.
  • Multiple Support Channels: You can reach WP Engine support through various channels, including live chat, phone support (for higher-tier plans), and email. This flexibility ensures you can get the help you need in the most convenient way.

Knowledge Base, Documentation, and Tutorials

In addition to direct support, WP Engine offers a wealth of self-service resources designed to help you manage and optimize your WordPress site effectively:

  • Comprehensive Knowledge Base: WP Engine’s knowledge base is a treasure trove of articles, guides, and FAQs covering various topics. Whether you’re looking for setup instructions, troubleshooting tips, or optimization techniques, you’ll find detailed information to guide you.
  • Step-by-Step Documentation: Detailed documentation is available for various features and services, providing step-by-step instructions to help you navigate and utilize WP Engine’s offerings effectively.
  • Tutorials and How-To Guides: WP Engine provides a variety of tutorials and how-to guides that cover everything from basic setup to advanced configuration. These resources help users of all skill levels get the most out of their WordPress hosting experience.

Community Forums and User Groups for Additional Assistance

Beyond official support and documentation, WP Engine fosters a vibrant community of users who share their experiences, tips, and solutions:

  • Community Forums: WP Engine’s community forums are a great place to connect with other users, ask questions, and share insights. Discussions can cover a wide range of topics, from troubleshooting specific issues to best practices for site optimization.
  • User Groups: WP Engine supports various user groups and local meetups where you can network with other WordPress users, learn from their experiences, and stay updated on the latest trends and developments.
  • Webinars and Events: WP Engine regularly hosts and participates in industry events, offering additional opportunities to learn from experts and engage with the broader WordPress community.

These support and resource options ensure you have all the assistance you need to manage and grow your WordPress site successfully. Whether you prefer self-service resources, direct support from experts, or community engagement, WP Engine provides a comprehensive support ecosystem to meet your needs.

In summary, WP Engine’s robust support and extensive resources make it an excellent choice for anyone seeking a reliable and user-friendly managed WordPress hosting solution. Their 24/7 expert support, comprehensive knowledge base, and active community ensure you’re never alone in managing your WordPress site.

Are you ready to get started? Check out our special offer and experience WP Engine’s exceptional support and resources.

Migrating to WP Engine

Step-by-Step Guide to Migrating Your WordPress Site to WP Engine

Migrating your WordPress site to WP Engine is a straightforward process. Here’s a step-by-step guide to help you through the migration:

  1. Sign Up for a WP Engine Account: Choose the plan that best suits your needs and create an account on WP Engine.
  2. Backup Your Existing Site: Before starting the migration, ensure you have a complete backup of your current website.
  3. Install the WP Engine Automated Migration Plugin: WP Engine offers a free migration plugin that simplifies the process. Install and activate this plugin on your current WordPress site.
  4. Generate a Migration Key: In your WP Engine dashboard, navigate to the Site Migration tab and generate a migration key.
  5. Start the Migration Process: Enter the migration key into the WP Engine plugin on your existing site. The plugin will then handle the transfer of your site’s data to WP Engine.
  6. Verify the Migration: Once the migration is complete, log in to your WP Engine account to verify that all your site’s data has been successfully transferred.

Best Practices for a Smooth Migration Process

  • Check Compatibility: Ensure that your current WordPress setup and plugins are compatible with WP Engine’s environment.
  • Update WordPress and Plugins: Make sure your WordPress core, themes, and plugins are updated to their latest versions before starting the migration.
  • Disable Caching Plugins: Temporarily disable any caching plugins to avoid conflicts during the migration process.
  • Test on a Staging Environment: WP Engine provides staging environments where you can test your site post-migration before making it live. Use this to ensure everything works correctly.
  • Monitor DNS Propagation: After pointing your domain to WP Engine’s servers, it may take some time for DNS changes to propagate. Monitor this process to ensure a smooth transition.

Post-Migration Checks and Optimization Tips

  • Review Site Functionality: Thoroughly check your site to ensure all pages, posts, and functionalities work correctly.
  • Update DNS Settings: Ensure your domain’s DNS settings are correctly configured to point to WP Engine.
  • Enable Caching and CDN: Use WP Engine’s built-in caching and CDN features to optimize your site’s performance.
  • Check SSL Certificate: Ensure that your SSL certificate is properly configured and active to maintain site security.
  • Monitor Performance: Use tools like Google PageSpeed Insights or GTmetrix to monitor your site’s performance and make any necessary optimizations.
  • Schedule Regular Backups: Although WP Engine offers automated backups, scheduling regular manual backups is a good practice, especially before making significant changes.

By following these steps and best practices, you can ensure a smooth and efficient migration to WP Engine. You can leverage its powerful features to enhance your WordPress site’s performance and security.

Ready to migrate? Start your migration with WP Engine today and experience a hassle-free transition to a premium managed WordPress hosting solution.


WP Engine offers a powerful and reliable solution for managed WordPress hosting, providing performance, security, and scalability for businesses of all sizes. By following this comprehensive guide, business owners and entrepreneurs can understand what WP Engine is, its key features, benefits, pricing options, and support offerings.

Start your WordPress hosting journey with WP Engine and experience the difference. For further assistance or advanced hosting solutions, reach out to the experts at Polar Mass. We offer comprehensive WordPress development services to ensure your website is optimized, secure, and tailored to your unique needs.

At Polar Mass, our team of experienced WordPress developers specializes in creating custom themes, integrating advanced functionality, and optimizing websites for maximum performance. Whether you’re looking to build a new WordPress site or enhance an existing one, we provide the expertise and support you need to elevate your online presence.

What services does WP Engine offer for WordPress hosting?

WP Engine provides managed WordPress hosting services, including automated updates, daily backups, advanced security features, built-in caching, a global CDN, and 24/7 expert support.

How does WP Engine differ from other WordPress hosting providers?

WP Engine stands out with its focus on performance, security, and managed services. It offers proprietary technologies like EverCache for caching, a global CDN for fast content delivery, and comprehensive security measures, all supported by a team of WordPress experts.

What are the benefits of using WP Engine for WordPress website hosting?

Benefits include hassle-free WordPress updates and backups, expert support, enhanced performance with built-in caching and CDN, robust security features, and scalable plans to accommodate growing traffic and business needs.

Can I migrate my existing WordPress website to WP Engine, and if so, how?

Yes, you can migrate your existing WordPress website to WP Engine. The process involves using WP Engine’s Automated Migration Plugin to transfer your site’s data. Detailed steps and best practices for a smooth migration are outlined in our guide above.