How does website page speed affect SEO rankings?

page speed

In today’s busy world where people are too impatient to wait even few seconds for their favorite website to load, a slow website can prove to be a nightmare. We all know how slow websites can ruin the visitor’s experience, but it also has an impact on your search engine rankings. The faster your webpages load, the better they will perform in search engine rankings. A fast loading page is not only good from the user experience (UX) point of view, but also important for SEO performance. In this article we discuss everything you need to know about web page speed and its relationship with SEO rankings:

Your website’s page speed is a key ranking factor for your SEO

Page speed is a ranking factor for SEO. It’s also a top priority to consider when you are optimizing your site for mobile and desktop devices. In fact, Google has said that “high-quality sites will load instantaneously and reliably on any device.”

So what does this mean for your SEO strategy? If you have an exceptionally fast site, then you should see higher search engine rankings in SERPs because page speed is one of the primary factors that determine how well your website performs in organic search results.

For example: A website with poor page speed may not rank as highly as its competitors who have optimized their web pages to load quickly across all devices; if you want to stay competitive in SERPs, then make sure that your site loads quickly across all devices (iPad/iPhone, PC/laptop)

You should aim for a page load time of three seconds or less

Page speed is a metric that helps you measure how fast your website loads. It’s measured in seconds, and it’s a guide to help you improve the performance of your site.

When you load a page on the internet, it takes time for information to travel from your computer to the web server and back again. The longer this takes, the slower your site will be. Websites with slow loading times are often less appealing than their faster counterparts — especially in an age where people expect everything instantly!

The slower pages not only impact users’ experience, but also the search engine rankings of the website

The faster pages not only impact users’ experience and rankings on search engines, but also the page speed ranking of your website. A slow page or a surge in the number of concurrent visitors can negatively affect your Google rankings and reduce conversion rates.

Speed factors are one of over 200 Google ranking factors.

Google has a page speed tool that can help you understand how fast your pages are. Google also has a page speed report that can help you understand how fast your pages are. Google also offers a Page Speed Insights report which provides in-depth analysis of how well optimized each page is for mobile users, as well as recommendations on how to improve the performance of each page.


If you have a slow website it will affect your SEO. This can be due to improper code or old, unoptimized images. The best way to optimize your site is by borrowing some techniques from speed optimization experts. You should make sure that your images are optimized for web and compressed as much as possible without losing quality.