35 Best Tools for eCommerce to Enhance Business Goals

tools for ecommerce - polar mass

In the fast-paced world of eCommerce businesses, having the right set of eCommerce tools can make a significant difference in achieving our online business goals. Whether we’re just starting or looking to grow our online store, utilizing the right eCommerce tools can streamline our operations, enhance marketing efforts, and boost overall sales.

Why eCommerce Tools Are Crucial for My Online Store or Business?

eCommerce tools encompass a diverse range of software and applications crucial for businesses venturing into the digital marketplace. Whether we’re setting up an online store or optimizing an existing eCommerce website, these tools play a vital role in every aspect of the business journey. From tracking website performance using Google Analytics to amplifying marketing efforts through social media channels, and implementing marketing automation to streamline operations, each tool contributes to the success of our online venture. Choosing the right eCommerce platform lays the foundation for an online store’s functionality and scalability, making it essential to invest in the right tools to stay competitive in today’s dynamic market landscape.

Best eCommerce Tools For Online Businesses

Choosing the best eCommerce website that provides a robust toolkit for managing our online store, optimizing marketing efforts, and driving business growth is a critical decision for any online business. In this section, we will explore the best eCommerce platforms. We’ll cover popular platforms like Shopify, WooCommerce, Magento, BigCommerce, and PrestaShop.

woocommerce tools for ecommerce

1. Shopify

Shopify is a leading eCommerce platform that offers a comprehensive set of tools for creating and managing our online store. With its user-friendly interface and a wide range of customizable themes, Shopify allows us to build a visually appealing and responsive eCommerce website. It also provides marketing tools like SEO optimization, social media integration, and email marketing features to help us effectively promote products and engage with customer journeys. 

2. WooCommerce

A popular plugin for WordPress, WooCommerce transforms our website into a powerful eCommerce platform. It provides a range of marketing tools such as discount codes, product reviews, and cross-selling options to enhance customer satisfaction experience and boost sales. WooCommerce integrates seamlessly with Google Analytics, allowing us to track and analyze key metrics to make data-driven decisions for our online businesses.

Further reading: Building Your Online Store with WooCommerce (From Zero to Hero)

3. Magento

Magento is an open-source eCommerce platform known for its robust features and scalability. Magento helps us maximize our reach and drive conversions. Additionally, Magento’s integration with Google Analytics empowers us to monitor website performance, track sales, and gain valuable insights into customer behavior.

4. BigCommerce

BigCommerce is a powerful eCommerce platform that caters to businesses of all sizes. It provides a comprehensive set of tools for building and managing our online store, including customizable themes, secure payment gateways, and advanced SEO capabilities.

5. PrestaShop

PrestaShop is a user-friendly eCommerce platform that offers a range of features and tools to help us create and manage our online stores efficiently. With its intuitive interface and customizable themes, PrestaShop allows us to design an attractive and user-friendly eCommerce website builder.

eCommerce Marketing Tools

eCommerce marketing tools play a vital role in promoting online stores and driving customer engagement. These tools encompass a variety of functionalities, including email marketing, social media integration, content creation, and customer segmentation. By leveraging these tools we can effectively target our audience, create compelling campaigns, and optimize marketing strategies. Whether we’re looking to increase brand awareness, boost conversions, or nurture customer relationships, these tools provide the necessary features to achieve marketing goals and streamline marketing processes and campaigns.

mailchimp tools for ecommerce

6. Mailchimp

Mailchimp is a versatile marketing platform that offers a comprehensive suite of tools to streamline our marketing efforts. With its email marketing tools, we can create and send targeted campaigns to engage the audience effectively. Mailchimp also provides marketing automation capabilities, allowing us to automate repetitive marketing processes and nurture customer relationships.

7. HubSpot

As an all-in-one marketing platform, HubSpot offers a comprehensive suite of marketing tools tailored to optimize marketing efforts across various channels. It serves as a centralized hub for managing marketing processes, from lead generation to customer acquisition and retention. 

With robust marketing automation capabilities, HubSpot streamlines repetitive tasks, allowing businesses to focus on strategic initiatives. Its integration with SMS marketing tools enhances outreach efforts, while its analytics tools provide valuable insights into campaign performance and customer behavior. 

Additionally, HubSpot’s email marketing tools enable businesses to create targeted campaigns that resonate with their audience, driving engagement and conversions. Overall, HubSpot serves as a versatile marketing platform for eCommerce sites, facilitating seamless marketing campaigns and fostering growth in an increasingly competitive landscape.

8. SEMrush

SEMrush is a powerful SEO and marketing tool that offers a wide range of features to optimize eCommerce marketing strategies. With its comprehensive analytics tools, we can gain valuable insights into a website’s performance, track keyword rankings, and analyze competitor data. 

9. Hootsuite

Hootsuite is a popular social media management platform that simplifies social media marketing efforts. With Hootsuite, we can manage multiple social media accounts, schedule posts, and engage with the audience from a single dashboard. 

The platform offers robust analytics tools to measure the impact of social media marketing campaigns and make data-driven decisions. Hootsuite also provides features for social media advertising and influencer collaboration, allowing us to amplify the brand’s reach and drive conversions. Whether we’re a small business or a large enterprise, Hootsuite provides the necessary tools to streamline social media marketing processes and achieve marketing goals.

10. Klaviyo

Klaviyo is an eCommerce marketing platform that specializes in email marketing automation for online businesses. With Klaviyo’s powerful email marketing tools, we can create personalized campaigns, segment audiences, and track their engagement. The platform offers advanced automation capabilities, enabling us to automate marketing processes based on customer behavior and preferences. Klaviyo also provides analytics tools to measure the performance of email marketing campaigns and gain insights into customer interactions. If we’re looking for a dedicated eCommerce marketing platform to drive conversions and boost customer loyalty, Klaviyo is a reliable choice.

eCommerce Social Media Marketing Tools

eCommerce social media marketing tools enable us to manage and automate social media presence, schedule posts, analyze performance, and monitor brand mentions. These tools also facilitate social media advertising, influencer collaborations, and user-generated content campaigns. By utilizing eCommerce social media marketing tools, we can harness the potential of social platforms to drive brand awareness, foster customer loyalty, and increase conversions.

buffer tools for ecommerce

11. Buffer

Buffer is a social media management tool that helps online stores efficiently manage their social media presence. This tool also provides analytics and reporting features, allowing us to monitor the performance of social media campaigns and optimize strategies.

12. Sprout Social 

Sprout Social is a comprehensive social media management platform designed to meet the needs of online stores. It offers a range of features to streamline social media efforts, including scheduling, publishing, and monitoring tools. Sprout Social is an ideal solution for online stores seeking to effectively manage their social media presence and drive engagement.

13. SocialBee

SocialBee is an all-in-one social media management tool that caters to the specific needs of eCommerce businesses. It offers features such as scheduling, content curation, and audience targeting to help online stores optimize their social media strategy. SocialBee is a valuable resource for online stores looking to streamline their social media management and establish a strong online presence.

eCommerce Analytics Tools

eCommerce analytics tools are essential for online stores as they provide the necessary functionalities to effectively manage and optimize their social media presence. This allows us to keep track of brand mentions, monitor customer feedback, and stay informed about conversations related to online stores. 

These tools provide a comprehensive set of features and functionalities that enable businesses to effectively manage their social media presence, engage with their audience, and achieve their marketing goals in the dynamic world of eCommerce.

14. Google Analytics

Google Analytics is a widely used analytics tool that provides valuable insights into the performance of online stores, including social media efforts. It offers comprehensive tracking and reporting features that allow us to measure the impact of social media campaigns, monitor user behavior on a website, and understand the customer journey. 

With Google Analytics, we can track key metrics such as traffic sources, conversions, and user engagement, enabling us to make data-driven decisions to optimize social media and overall eCommerce strategies.

15. Kissmetrics

Kissmetrics is an analytics tool that focuses on customer behavior and engagement.  It provides in-depth insights into how users interact with online stores and social media channels. This tool helps us understand the customer lifecycle, identify areas for improvement, and make data-backed decisions to enhance our social media and eCommerce efforts.

16. Crazy Egg

Crazy Egg is a heatmap and user behavior tracking tool that helps us analyze how visitors interact with our online store and social media pages. Crazy Egg enables us to identify usability issues, optimize our social media presence, and improve the overall user experience of our eCommerce store.

17. Hotjar

Hotjar is an all-in-one analytics and user feedback tool that provides insights into customer behavior on our online store and social media platforms. By leveraging Hotjar, we can optimize social media strategies, enhance user experience, and drive better results for eCommerce stores.

eCommerce Customer Service Software

Exceptional customer service is vital for the success of any eCommerce business, and eCommerce customer service software plays a crucial role in delivering outstanding support to customers. One key feature provided by eCommerce customer service software is live chat, which allows businesses to engage with customers in real-time, answer their questions, and provide immediate assistance. Ticketing systems are also commonly included, enabling businesses to efficiently manage and track customer inquiries, ensuring no customer concern goes unanswered.

By leveraging eCommerce customer service software, businesses can streamline customer retention strategies, and inquiries, resolve issues efficiently, and build strong customer relationships. These tools contribute to higher customer satisfaction levels, fostering loyalty and encouraging repeat purchases. In a competitive market, providing exceptional customer service sets businesses apart and contributes to their long-term success. 

freshdek tools for ecommerce

18. Freshdesk

Freshdesk is an eCommerce customer service software that helps online businesses and eCommerce websites deliver exceptional customer support. 

Key Features:

  • Ticketing systems to streamline customer interactions
  • Knowledge bases to empower self-service
  • Analytics capabilities to gain valuable insights into customer behavior and customer satisfaction.

Freshdesk enables businesses to build strong customer relationships, foster loyalty, and deliver outstanding customer service throughout the customer journey.

19. Livechat

Live Chat is a customer engagement tool that allows businesses to provide real-time support to their customers directly on their websites or eCommerce platforms. 

Key Features:

  • chat interface where customers can interact with support agents
  • ask questions
  • receive immediate assistance.

Live Chat enhances customer satisfaction by providing prompt and personalized responses, resolving issues quickly, and improving the overall customer experience. It also enables businesses to engage proactively with visitors, initiate conversations, and guide customers through their purchasing journey, ultimately fostering customer loyalty and driving conversions.

20. Zendesk

Zendesk is a popular eCommerce customer service software that provides a comprehensive set of tools for managing customer inquiries. 

Key Features:

  • ticketing systems
  • knowledge bases
  • live chat
  • empowering businesses to deliver efficient and personalized support.

21. Intercom

Intercom is a customer messaging platform that enables online businesses and eCommerce websites to engage and communicate with their customers throughout the customer journey.  

Key Features:

  • live chat
  • email automation
  • and in-app messaging

eCommerce SEO Tools

eCommerce SEO tools, considered among the best eCommerce tools, play a pivotal role in enhancing eCommerce site’s visibility and driving organic traffic. These eCommerce tools encompass a range of functionalities including keyword research, on-page optimization, backlink analysis, and site auditing, all aimed at boosting a site’s ranking on search engines. By leveraging these analytics tools to optimize eCommerce websites for search engines, we can significantly enhance its visibility and attract relevant organic traffic, ultimately leading to greater success and visibility in the competitive landscape of eCommerce platforms.

By utilizing eCommerce SEO tools, we can optimize eCommerce stores for search engines, increase visibility in SERPs, and attract relevant organic traffic. These eCommerce tools are specifically designed to address the unique challenges and requirements of eCommerce websites and platforms, making them essential for achieving success in the competitive online market.

moz tools for ecommerce

22. Moz

Moz is another prominent eCommerce tool that offers a suite of SEO and analytics features. It provides keyword research capabilities, site audits, and on-page optimization recommendations to improve the visibility and performance of eCommerce websites.

23. Google Search Console

Google Search Console is an essential resource for eCommerce platforms and websites. It allows businesses to monitor their site’s presence in Google search results, submit sitemaps for indexing, and identify and resolve technical issues that may affect search performance.

24. Ahrefs

eCommerce tool is known for its extensive backlink analysis capabilities. It allows eCommerce businesses to explore their backlink profiles, analyze competitor backlinks, and identify opportunities for link building.

eCommerce Automation Tools

eCommerce automation tools streamline and automate repetitive tasks, saving time and improving operational efficiency. These tools can automate processes such as order fulfillment, inventory management, email marketing, and customer segmentation. By leveraging eCommerce automation tools, we can reduce manual work, minimize errors, and focus on strategic initiatives to grow business. These tools empower us to scale eCommerce operations effectively and deliver a seamless and personalized customer experience.

25. Shopify Flow

Shopify Flow is an innovative automation tool specifically tailored for Shopify eCommerce platforms. Shopify Flow enables businesses to automate various tasks, including SMS marketing campaigns, to enhance customer engagement and drive sales.

26. Zapier

Zapier is a popular integration platform that connects different apps and services, allowing businesses to automate tasks and workflows across multiple platforms. By integrating with SMS marketing and eCommerce platforms, Zapier enables online stores to send personalized SMS messages to customers, enhancing communication and fostering customer loyalty.

27. Automate.io

Automate.io is another versatile automation platform that enables businesses to connect their favorite apps and automate repetitive tasks without any coding knowledge. With its user-friendly interface and extensive library of pre-built integrations, Automate.io makes it easy for eCommerce stores to set up automated SMS marketing campaigns, engage with customers at key touchpoints in the customer journey, and drive repeat purchases.

28. ActiveCampaign

ActiveCampaign is a comprehensive marketing automation platform that offers a wide range of features, including email marketing, CRM, and automation workflows. With its SMS marketing capabilities, ActiveCampaign allows businesses to send targeted SMS messages to customers based on their behavior, preferences, and interactions with the eCommerce store.

eCommerce Product Research Tools

eCommerce product research tools help us identify profitable products, analyze market trends, and stay ahead of the competition. These tools provide insights into product demand, pricing, competition analysis, and customer preferences. By leveraging eCommerce product research tools, we can make informed decisions when sourcing and launching new products, optimize product offerings, and maximize sales potential. These tools enable us to discover untapped opportunities and ensure that product strategy aligns with market demand.

jungle scout tools for e commerce

29. Jungle Scout 

Jungle Scout is an all-in-one platform for Amazon sellers that provides tools for product research, keyword research, competitor analysis, listing optimization, and sales analytics. With Jungle Scout, sellers can find profitable product opportunities, track sales trends, optimize their product listings for better visibility, and make data-driven decisions to grow their Amazon businesses.

30. Helium 10

Helium 10 is a suite of tools for Amazon sellers, offering features such as product research, keyword research, listing optimization, inventory management, and profitability analytics. Helium 10 provides a comprehensive set of tools to help sellers find high-demand products, optimize their listings to rank higher in search results, manage inventory effectively, and maximize profits on the Amazon platform.

31. AMZScout

AMZScout is a set of tools designed to help Amazon sellers with product research, niche analysis, keyword tracking, and sales estimation. AMZScout offers tools that enable sellers to find profitable product niches, track keyword rankings, estimate sales potential, and analyze competition to make informed decisions about their Amazon businesses.

32. SellerApp

SellerApp is an eCommerce intelligence platform that provides tools for product research, keyword research, listing optimization, competitor analysis, and performance tracking for Amazon sellers. SellerApp offers features to help sellers identify lucrative products, optimize their listings for better visibility, analyze competitor strategies, and monitor their performance on Amazon to drive growth and profitability.

eCommerce Merchandising Tools

eCommerce merchandising tools focus on optimizing the presentation and arrangement of products in online stores. These tools offer features like personalized product recommendations, dynamic pricing, and visual merchandising capabilities. eCommerce merchandising tools enable us to showcase products in a visually appealing and enticing manner, improving the overall shopping experience, such as payment for customers. By leveraging these tools, we can increase product discoverability, drive cross-selling and upselling, and ultimately boost eCommerce sales.

33. Shopify Merchandising

Shopify provides various merchandising tools and features to help store owners showcase their products effectively and drive sales. This includes options for product categorization, featured product displays, product recommendations, and customizable storefront designs. With Shopify’s merchandising capabilities, store owners can create visually appealing product displays, highlight best-selling items, cross-sell related products, and organize their product catalog to improve navigation and discoverability for customers.

34. Magento Merchandiser

Magento offers robust merchandising features that enable store owners to control the presentation and promotion of products on their eCommerce websites. This includes advanced product categorization, merchandising rules, product sorting options, and personalized shopping experiences. With Magento’s merchandising tools, store owners can create dynamic product categories, define merchandising rules based on various criteria such as sales performance or inventory levels, optimize product sorting to prioritize top-selling items, and deliver personalized recommendations to customers based on their browsing behavior.

35. BigCommerce Merchandiser

BigCommerce provides merchandising tools and features to help store owners merchandise their products effectively and drive conversions. This includes options for product sorting, merchandising rules, product filtering, and promotion management. With BigCommerce’s merchandising capabilities, store owners can control how products are displayed and organized within their online store, create rules to automate merchandising decisions, offer product filtering options to facilitate product discovery, and run promotions to incentivize purchases and increase sales.


Choosing the right tools is essential for eCommerce businesses looking to achieve their goals and stay ahead of the competition. By leveraging the power of these 35 tools, we can streamline operations, enhance customer experience, and drive growth for our eCommerce business. Whether we’re focused on email marketing, social media, analytics, customer service, SEO, automation, product research, or merchandising, there’s a tool out there to help us succeed in eCommerce endeavors.

If your online store is powered by WooCommerce and seeking to enhance its functionality, improve user experience, or simply require custom WooCommerce development services, Polar Mass is here to support you. Our team of experts specializes in WooCommerce, providing tailored solutions that can elevate your eCommerce business to new heights. Whether you’re in need of plugin development, theme customization, or performance optimization, we possess the skills and experience necessary to offer top-notch WooCommerce development services.

Frequently Asked Questions (FAQs)

How can eCommerce tools benefit my online store?

eCommerce tools offer a wide range of benefits for online stores. They help us effectively manage inventory, process transactions securely, automate marketing campaigns, analyze customer behavior, and make data-driven decisions. These tools streamline operations, enhance customer experience, and ultimately drive sales and growth for online business.

What factors should I consider when choosing an eCommerce platform?

When selecting an eCommerce platform, consider eCommerce website checklist standard factors such as the scalability and flexibility of the platform, its ease of use, available customization options, pricing structure, integrations with other tools and services, and the level of customer support provided. Look for a platform that aligns with specific needs and goals for online stores.

How can analytics tools help me make data-driven decisions?

Analytics tools, such as Google Analytics, provide valuable insights into website's performance, customer behavior, and conversion rates. By analyzing this data, we can identify strengths and weaknesses in marketing and sales strategies, optimize website's user experience, track the effectiveness of campaigns, and make informed decisions to improve online business.

What are some additional tools that can enhance my eCommerce operations?

In addition to the essential eCommerce tools, several other tools can enhance eCommerce operations. These include customer support tools like live chat software or help desk solutions, inventory management tools to efficiently track and manage inventory, payment gateways to securely process transactions, shipping and fulfillment tools for seamless order fulfillment, security tools to protect customer data, and SEO tools to improve website's visibility in search engines.