How to Make Money on WordPress: A Complete Guide (Updated in 2024)

How to make money on wordpress

Are you passionate about your WordPress site but unsure how to turn it into a profitable venture? Whether you’re a seasoned blogger or just starting out, the potential to monetize your WordPress site is vast and exciting. With the right strategies, making money from blogging with WordPress can become a reality. There are numerous ways on how to make money on WordPress, including affiliate sales, selling digital products, and offering freelance services.

Key Takeaways:

  • Diverse Monetization Options: WordPress offers a wide range of monetization strategies to fit your niche and expertise.
  • Building a Strong Foundation: High-quality content and SEO optimization are crucial for long-term success.
  • Adaptability: Successful monetization requires experimenting with different methods and staying up-to-date with trends.
  • Patience and Persistence: Building a profitable WordPress site takes time and dedication.

In this ultimate guide, we’ll cover everything you need to know to get started. We’ll also delve into advanced tips to maximize your site’s earning potential and ensure long-term success. Let’s dive in and start turning your passion into profit!

Why Monetize Your WordPress Site?

monetize wordpress

Monetization unlocks several financial benefits. It empowers you to transform your content and efforts into revenue streams. These streams can be passive, requiring minimal upkeep after setup, or they can evolve into a full-time source of income, depending on the effectiveness and scale of your strategies.

Monetization can also defray the costs associated with running your website, including hosting fees, domain registration, themes, plugins, and even marketing expenses. When your website generates income, it creates a strong incentive to consistently produce high-quality content. This creates a virtuous cycle: you create valuable content, which attracts an audience, and you profit from that audience. This cycle can lead to a long-term successful website.

9 Ways to Make Money on WordPress

How to make money on wordpress

1. Display Advertising

Display advertising is one of the most common ways to monetize a WordPress site. By displaying ads from networks like Google AdSense, Mediavine, or AdThrive, you can earn revenue based on the number of impressions or clicks those ads receive.

Google AdSense:

  • Pros: Easy to set up, accessible to beginners, and offers a wide range of ad formats.
  • Cons: Lower earnings for sites with less traffic, and ads can sometimes disrupt user experience.
  • Tips: Start with AdSense to learn the basics. Place ads strategically to avoid overwhelming visitors. Optimize your ad placements through A/B testing to find the highest-performing spots.

Further reading: SEO vs Google Ads: Which Is Better for Business Strategy?


  • Pros: Higher revenue potential compared to AdSense, premium ad quality, and excellent support.
  • Cons: Requires a minimum of 50,000 monthly sessions to apply, so it’s not suitable for new sites.
  • Tips: Once your traffic meets the threshold, apply for Mediavine. Focus on increasing your site’s traffic through SEO and quality content to maximize earnings.


  • Pros: Highest earning potential, personalized ad strategies, and strong support team.
  • Cons: Requires a minimum of 100,000 monthly pageviews, making it suitable only for established sites.
  • Tips: Upgrade to AdThrive once you meet the traffic requirements. Work closely with their team to optimize ad placements and increase revenue.

2. Affiliate Program

affiliate marketing wordpress

Choosing the right affiliate marketing programs is essential for building a successful and sustainable income stream. Here, we’ll focus on the WP Engine Affiliate Program, niche programs, and strategies for building trust and meeting disclosure requirements.

WP Engine Affiliate Program

WP Engine is a popular managed WordPress hosting provider, and its affiliate program is well-regarded for its high commission rates and robust support. Here are some key aspects to consider:

  1. High Commission Rates: WP Engine offers generous commissions, often paying a flat rate per referral, which can be significantly higher than standard hosting affiliate programs.
  2. Reliable Tracking and Reporting: The program provides detailed tracking and reporting tools, helping affiliates monitor their performance and optimize their strategies.
  3. Quality Support: Affiliates have access to a dedicated support team to assist with any issues and provide valuable marketing insights.

Further reading: WP Engine vs Bluehost: The Ultimate WordPress Hosting Showdown

Choosing the Right Programs

When selecting affiliate programs, consider the following factors to ensure they align with your goals and audience:

  1. Relevance to Your Audience: Choose programs that offer products or services relevant to your niche. This increases the likelihood of conversions as your audience is more likely to be interested.
  2. Reputation and Quality: Partner with reputable companies that offer high-quality products or services. This helps build and maintain trust with your audience.
  3. Commission Structure: Evaluate the commission rates and payout frequency. Higher commissions are attractive, but ensure they are sustainable and come from reliable sources.
  4. Support and Resources: Good affiliate programs provide marketing resources, support, and training to help you succeed.

Building Trust

Trust is paramount in affiliate marketing. Here are some strategies to foster trust with your audience:

  1. Transparency: Be honest about your affiliations. Disclose when a post contains affiliate links.
  2. Quality Content: Provide valuable and informative content that genuinely helps your audience. This establishes you as a credible source of information.
  3. Authentic Recommendations: Only promote products or services you truly believe in. Personal endorsements are more persuasive when they are genuine.
  4. Engage with Your Audience: Respond to comments and feedback. Building a community around your content helps establish a loyal audience base.

Disclosure Requirements

Compliance with disclosure requirements is not only ethical but also a legal necessity. Here’s how to ensure you meet these standards:

  1. Clear Disclosures: Include clear and conspicuous disclosures on pages with affiliate links. Phrases like “This post contains affiliate links, and I may earn a commission if you click and purchase through these links” are effective.
  2. Positioning: Place disclosures where they are easily noticeable. It is ideal at the beginning of a post or near affiliate links.
  3. Consistent Language: Use consistent language across your content to ensure everything is clear. Ensure your audience understands the nature of your relationship with the companies you promote.
  4. Stay Updated: Keep up with changes in regulations and guidelines from authorities like the FTC. Regularly review and update your disclosures to stay compliant.

3. Selling Digital Products (eBooks, courses, memberships)

monetize wordpress

Selling digital products is a highly profitable way to monetize your WordPress site. Digital products such as eBooks, online courses, and memberships offer high-profit margins and scalability, allowing you to earn passive income by leveraging your knowledge and expertise.

Creating Valuable Content:

  • Identify Audience Needs: Conduct surveys and research to understand your audience’s pain points and interests.
  • Develop High-Quality Products: Focus on creating in-depth, valuable content that addresses these needs. Ensure your eBooks, courses, or memberships provide clear benefits and actionable insights.
  • Tips: Use professional design tools and hire freelancers if needed to enhance the quality of your digital products. Regularly update your content to keep it relevant and valuable.

Pricing Strategies:

  • Competitive Pricing: Research similar products in your niche to determine competitive pricing. Consider offering different pricing tiers (e.g., basic, premium) to cater to various budget levels.
  • Value-Based Pricing: Price your products based on the value they provide. If your content offers substantial benefits or solves significant problems, you can justify higher prices.
  • Tips: Run promotions or offer discounts to encourage initial sales. Use psychological pricing strategies, such as pricing products at $49 instead of $50, to make them more appealing.

Delivery Platforms:

  • WooCommerce: A popular WordPress plugin for selling digital products. It offers a range of extensions for payment gateways eCommerce, subscriptions, and memberships.
  • Easy Digital Downloads: Another powerful plugin designed specifically for digital products. It provides features for managing downloads, tracking sales, and offering discounts.
  • Tips: Choose a platform that integrates seamlessly with your WordPress site. Ensure the platform supports secure payments and easy access to purchased products.

4. Offering Services (Freelancing, Consulting, Coaching)

monetize wordpress

Offering services is a direct way to monetize your expertise through freelancing, consulting, or coaching. This method allows you to earn income by providing personalized assistance to clients based on your skills and knowledge.

Leveraging Your Expertise:

  • Define Your Niche: Identify the specific skills or knowledge areas where you excel and that are in demand. Focus on offering services that align with your strengths and audience needs.
  • Showcase Your Skills: Use your WordPress site to highlight your expertise through portfolio pages, case studies, and testimonials. Create content that demonstrates your knowledge and problem-solving abilities.
  • Tips: Regularly update your site with new examples of your work. Offer free resources or consultations to attract potential clients and showcase your expertise.

Setting Rates:

  • Research Market Rates: Investigate what others in your field are charging for similar services. Consider factors such as your experience, expertise, and the complexity of the services offered.
  • Value-Based Pricing: Charge based on the value you provide to your clients. If your services can significantly impact their business or personal goals, you can set higher rates.
  • Tips: Start with competitive rates to build your client base and increase your rates as your reputation grows. Offer packages or retainer options for clients who need ongoing support.

Finding Clients:

  • Networking: Leverage your existing network and attend industry events, conferences, and online forums to connect with potential clients. Use LinkedIn and other professional platforms to expand your reach.
  • Marketing: Promote your services through your WordPress site, social media, and email marketing. Create targeted content that addresses common problems and showcases your solutions.
  • Tips: Utilize SEO to attract organic traffic to your service pages. Offer free webinars or workshops to demonstrate your expertise and attract leads.

5. Sponsored Content and Reviews (Ethical Considerations)

Sponsored content and reviews involve collaborating with brands to create content that promotes their products or services, including sponsored posts. This can be a lucrative monetization method if done ethically and transparently.

Working with Brands:

  • Identify Suitable Brands: Choose brands that align with your niche and audience interests. Approach brands with a professional pitch highlighting your site’s reach and engagement.
  • Building Relationships: Establish long-term partnerships with brands by delivering quality content and demonstrating your influence. Communicate clearly about expectations and deliverables.
  • Tips: Use a media kit to showcase your audience demographics and engagement metrics. Be selective and work only with brands that resonate with your audience.

Maintaining Transparency:

  • Disclosure: Clearly disclose sponsored content to your audience to maintain trust and comply with legal requirements. Use phrases like “sponsored by” or “in partnership with” at the beginning of the content.
  • Authenticity: Ensure that your reviews and endorsements are honest and based on personal experience. Avoid exaggerating claims to keep your credibility intact.
  • Tips: Follow the Federal Trade Commission (FTC) guidelines for sponsored content disclosures. Place disclosures prominently and use clear, unambiguous language.

Pricing Guidelines:

  • Rate Calculation: Base your rates on factors like your site’s traffic, engagement levels, and the scope of the content. Higher traffic and engagement can justify higher rates.
  • Package Offers: Create different packages that offer varying levels of promotion (e.g., blog posts, social media mentions, email blasts) to provide options for different budgets.
  • Tips: Use tools like Social Bluebook to help determine fair pricing. Regularly review and adjust your rates based on market trends and your growing influence.

6. eCommerce (Physical or Digital Products)

selling digital products on wordpress

eCommerce allows you to sell physical or digital products directly from your WordPress site, offering a straightforward way to monetize your audience through an online store. Setting up your own online store can involve creating various types of stores, such as an Amazon Affiliate store, an eCommerce business with WooCommerce, a t-shirt store, or a WooCommerce dropshipping store.

WooCommerce Setup:

  • Installation: Install the WooCommerce plugin and follow the setup wizard to configure your store settings, including payment gateways, shipping options, and tax settings.
  • Customization: Customize your store’s design to match your brand. Use WooCommerce-compatible themes and extensions to enhance functionality.
  • Tips: Regularly update your WooCommerce plugin and ensure your site is secure to protect customer data.

Further reading: How to Build an Online Store with WooCommerce? (10 Easy Steps)

Product Sourcing:

  • Physical Products: Source products from reliable suppliers or create your own products. Consider factors like quality, cost, and shipping logistics.
  • Digital Products: Create digital products such as eBooks, printables, or software. Ensure they offer value and solve specific problems for your audience.
  • Tips: Use platforms like AliExpress for dropshipping or local manufacturers for unique products. For digital products, use professional tools to create high-quality content.


  • Options: Offer multiple shipping options, including standard and expedited shipping. Use shipping plugins to calculate rates and print labels.
  • Logistics: Choose reliable shipping carriers and track your orders to ensure timely delivery.
  • Tips: Offer free shipping for orders over a certain amount to incentivize larger purchases. Clearly communicate shipping policies on your site.

Further reading: 10 Best Shipping Plugins for WooCommerce 2024 (Most are Free)


  • SEO: Optimize your product pages for search engines by using relevant keywords, detailed descriptions, and high-quality images.
  • Promotions: Use email marketing, social media, and paid advertising to promote your products. Run special promotions or discounts to boost sales.
  • Tips: Collect customer reviews and display them on your product pages to build trust. Use retargeting ads to bring back visitors who didn’t make a purchase.

7. Donations and Crowdfunding (Patreon, Ko-fi)

wordpress monetization strategies

Donations and crowdfunding allow you to receive financial support from your audience, which can be particularly effective for content creators and community-focused sites.

Building a Loyal Community:

  • Engagement: Foster a strong sense of community by regularly interacting with your audience through comments, forums, and social media.
  • Value: Provide valuable, consistent content that resonates with your audience and makes them want to support you.
  • Tips: Share your journey and connect with your audience on a personal level. Express gratitude for their support and show how their contributions help your work.

Offering Exclusive Perks:

  • Rewards: Offer exclusive content, early access, behind-the-scenes updates, or personalized interactions with supporters.
  • Platforms: Use platforms like Patreon or Ko-fi to manage donations and offer tiered rewards based on contribution levels.
  • Tips: Regularly update your rewards and keep them enticing. Communicate clearly about what supporters will receive at each tier.

8. Creating and Selling WordPress Themes or Plugins

Creating and selling WordPress themes or plugins is a profitable niche for developers and designers. This method leverages your technical skills to cater to the vast WordPress user base.


  • Market Research: Identify gaps in the market and create themes or plugins that address specific needs. Analyze popular themes and plugins for inspiration.
  • Quality: Focus on creating high-quality, user-friendly, and well-documented products. Ensure compatibility with the latest WordPress versions.
  • Tips: Use development best practices and stay updated with WordPress standards. Test your products thoroughly before launch.

Marketing and Sales:

  • Platforms: Sell your themes or plugins on your website or through marketplaces like ThemeForest and CodeCanyon.
  • Promotion: Use content marketing, SEO, and social media to promote your products. Offer free trials or lite versions to attract users.
  • Tips: Provide excellent customer support to build a loyal customer base. Regularly update your products based on user feedback.

9. Flipping WordPress Websites

Flipping websites involves buying, improving, and selling WordPress sites for a profit. This strategy requires a combination of website development, SEO, and marketing skills.

Finding Sites:

  • Marketplaces: Use platforms like Flippa to find undervalued sites with potential for growth.
  • Criteria: Look for sites with good domain authority, existing traffic, and monetization potential.
  • Tips: Perform thorough due diligence to avoid sites with issues like penalties or fake traffic.

Improving Sites:

  • SEO and Content: Improve the site’s SEO, update existing content, and add new, high-quality content.
  • Design and UX: Enhance the site’s design and user experience to increase engagement and conversions.
  • Tips: Focus on quick wins like improving page speed, fixing broken links, and optimizing for mobile users.

Selling Sites:

  • Valuation: Price your site based on factors like traffic, revenue, and growth potential. Use valuation tools and marketplace data to set a competitive price.
  • Listing: Create a detailed listing highlighting the site’s strengths, improvements made, and potential for future growth.
  • Tips: Be transparent about the site’s history and performance. Offer support to the buyer post-sale to ensure a smooth transition.

Advanced Tips on How to Make Money on WordPress: Maximize Your Site for Monetization

Maximizing your WordPress site for monetization involves a combination of strategies that enhance user experience, improve traffic, and optimize content for revenue generation. Consider creating a membership site to offer gated content accessible only to paid members. Here are some advanced tips to help you achieve this:

Offering premium content through membership subscriptions can provide exclusive and gated content to your readers.

1. Optimizing Your Website for Conversions

  • Improve site speed: Faster sites convert better.
  • Use clear CTAs: Guide users towards actions that generate revenue.

2. Building an Email List to Nurture Leads

  • Offer incentives: Freebies in exchange for email sign-ups.
  • Segment your list: Tailor your messages for different audience segments.

3. Scaling Your Business for Long-Term Success

  • Automate processes: Use tools to automate marketing and sales.
  • Diversify income streams: Don’t rely on just one monetization method.


In conclusion, monetizing your WordPress blog is an exciting and attainable goal. By building a solid foundation, diversifying your monetization strategies, and continually refining your approach, you can transform your blog into a thriving online business. Remember, the key is to stay focused, persistent, and adaptable to the ever-evolving landscape of online monetization.

For expert guidance and assistance on your WordPress monetization journey, consider exploring the WordPress SEO Services Polar Mass offers. We’re here to help you unlock your blog’s full potential and achieve your monetization goals.