.co vs .com Comparison: Which Domain Extension Should You Choose? (Updated in 2024)

.co vs .com which one is better for your eCommerce?

An Introduction to Domain Name Extensions

Today, both .co vs .com domain extensions enjoy global acceptance and widespread usage. The .com extension remains the most popular and sought-after domain extension worldwide, symbolizing established businesses and reputable organizations like Google (google.com) and Amazon (amazon.com).

Initially standing for “commercial,” the .com extension has long dominated the online landscape, ingrained in users’ perceptions as the default choice for websites. Its extensive usage and recognition have solidified its position as the primary domain extension for businesses and companies.

In contrast, the .co extension, originally representing Colombia as its country code top-level domain (ccTLD), has emerged as a compelling alternative to .com. Repositioned to signify “company,” “corporation,” or “commerce,” .co has attracted numerous successful companies seeking shorter, brandable, and memorable domain names. Tech giants like Twitter (t.co) and AngelList (angel.co) have embraced the .co extension, showcasing its versatility in catering to a global audience.

Choosing the right domain extension is crucial when establishing your online presence. While .com has been the traditional go-to option, the emergence of .co has sparked a dilemma for website owners, entrepreneurs, and startups. In this article, we’ll delve into the key differences between .co and .com, equipping you with the knowledge needed to make an informed decision aligning with your brand and goals.

Is .co vs .com Popular Domain Extensions?


Choosing a domain extension can feel like a big decision. Two titans in the game are com vs co domain, but which one reigns supreme for your website? Let’s dive into the latest data (as of April 2024) to help you make an informed choice.

Popularity Powerhouse: .com (.com still claims the crown!)

There’s no denying it – .com is king. With over 191 million registered domains according to Verisign, it’s the most recognized extension globally. This translates to trust and instant brand recognition for your website.

But .co is Gaining Ground (Embrace the Innovative Spirit!)

Don’t underestimate the .co contender! Though less popular (around 6 million registrations according to Verisign), .co is rapidly gaining traction, especially among tech-savvy audiences. A 2023 study by Namecheap, revealed a 15% year-on-year increase in .co registrations, indicating a growing preference for this modern and innovative feel.

Key Decision Factors .co vs .com Domain

Several factors come into play when deciding between a .com legacy extension and a .co domain extension. This article will explore the critical decision factors and considerations to help you choose the right domain extension for your website.


The availability of your desired domain name is an essential factor to consider. Check if your desired domain name is available with both the .com and .co extensions. Remember that .com has been around longer and has more registered domains. This might make finding an available .com domain that matches your desired name more challenging. On the other hand, the .co extension offers more availability, increasing the chances of finding a domain name that suits your needs.


domain extension co vs com pricing and availability

Let’s face it, .com reigns supreme. It’s familiar, trusted, and often the first choice users type in their browsers. This popularity, however, comes with a price tag. Due to high demand, .com domains can cost anywhere from $10 to $15 per year, and finding your dream .com name can be like searching for a unicorn.

Enter the .co domain – the new sheriff in town. Here’s the exciting part: .co domains often boast more affordable pricing, typically ranging from $25 to $30 annually. But wait, there’s more! With .co, you have a higher chance of snagging that perfect, brand-matching domain name because they’re not yet as saturated as .com. Plus, .co domains are gaining traction, especially among tech-savvy startups and creative businesses. They project a modern, innovative image, making you stand out from the crowd.

Target Audience

Consider your target audience when choosing between .com and .co. The .com extension has a long-standing history and is widely recognized and trusted by general internet users. It aligns well with a broad target audience and can convey a sense of credibility and professionalism. On the other hand, the .co extension has gained popularity, particularly among tech companies and startups. If your website primarily caters to a tech-savvy or startup-oriented audience, .co might be a better fit.


Evaluate how each domain extension aligns with your brand’s image. The .com extension is often associated with established businesses and has a traditional, commercial connotation. Com is the better option to convey a sense of reliability and trustworthiness. On the other hand, the .co extension offers a more modern and innovative feel, which can resonate with tech-focused or startup brands. Consider which extension best represents your brand’s values and goals.

Trust and Recognition

It’s important to acknowledge that .com is dominant regarding trust and recognition. It is the most widely known and used domain extension, making it the default choice for many users when typing a website address. General audiences tend to assume that a website will have a .com extension. However, it’s worth noting that .co has grown in popularity, especially within tech and startup circles. Its association with innovation and entrepreneurship can attract specific audiences who are familiar with and appreciate the alternative extension.

SEO Considerations

Both .com and .co domains are treated equally by search engines like Google. The domain extension itself does not directly impact search rankings. Instead, search engines prioritize quality content, backlinks, site structure, and user experience. While .com domains, for example, may have a historical advantage in search rankings due to their widespread usage, the choice of extension should not be the sole focus for SEO. Concentrate on creating high-quality content, optimizing your website, and building a solid online presence regardless of the domain extension.


Consider the memorability of your chosen domain extension. A new domain extension that is easy to remember can benefit your website’s branding and user experience. Depending on the domain name, both .com and .co extensions can be memorable. Choose a domain name that is concise, relevant, and easy to spell. Consider how the domain extension integrates with the chosen name to create a cohesive and memorable web address.

Further reading: How to Use a Plugin in WordPress? Beginner’s Guide

Pros and Cons .co vs .com

When comparing the .co and .com domain extensions, it’s essential to consider the different extensions and their pros and cons. In this article, we will explore the advantages and disadvantages of both extensions to help you make an informed decision for your website.

.co Domain

The .co domain extension has several pros and cons to consider:


  1. Availability: The .co extension offers more availability than .com, making finding a domain name that matches your desired choice easier.
  2. Memorability: The shorter .co extension can be more memorable for users, especially when combined with a concise and relevant domain name.
  3. Tech and startup appeal: .co has gained popularity among tech companies and startups due to its association with innovation and entrepreneurship.
  4. Modern and unique: The .co extension can give your website a contemporary and distinctive feel, setting it apart from traditional .com domains.


  1. Lower recognition: While .co is growing in popularity, it still lacks the widespread recognition and familiarity of the .com extension. Some users may assume a website will have a .com extension by default.
  2. Trust and credibility: .com domains are often perceived as more trustworthy and credible, particularly among internet users.
  3. Search rankings: Due to the historical advantage and popularity of .com, .co domains may have a slightly harder time ranking in search results than .com domains.

.com Domain

The .com domain extension also has its own set of pros and cons:


  1. Trust and recognition: .com is the most popular and recognized domain extension, instilling confidence and credibility among internet users. It is often the default choice for businesses and commercial websites.
  2. Established presence: Due to its long-standing history, .com domains have a solid online presence and are associated with reputable businesses and organizations.
  3. Search rankings: .com domains may have a slight advantage in search engine rankings due to their widespread usage and recognition.


  1. Availability: The popularity of .com has led to more registered domains, making it more challenging to find an available domain name that matches your desired choice.
  2. Pricing: The demand for .com domains has increased, making them more expensive than other extensions.
  3. Legacy connotation: The .com extension has a traditional commercial connotation, which may not be compatible with certain businesses or organizations.

Best Use Cases for .co vs .com

When considering the use cases for the .co and .com domain extensions, it’s essential to consider their strengths and suitability for different purposes. Below are the recommended best use cases for each extension:


The .com domain extension is ideal for global businesses, established brands, top sites, and those seeking maximum authority in their online presence. Here are some key use cases for .com:

  1. Global businesses: A .com domain can provide your target audience with a universal and widely recognized web address if your company operates internationally.
  2. Established brands: Established companies and brands often choose .com to maintain consistency and reinforce their trusted image online.
  3. Maximum authority: Due to its long-standing reputation, a .com domain is a preferred choice for websites requiring high authority and credibility, such as news organizations or financial institutions.


The .co domain extension is well-suited for startups, tech companies, shorter domain names, and situations where the .com extension is unavailable. Consider the following use cases for .co:

  1. Startups and tech companies: .co has gained popularity among startups and tech-oriented businesses due to its association with innovation and entrepreneurship. It can help convey a modern and cutting-edge image.
  2. Shorter names: If you have a shorter domain name in mind, .co provides an excellent opportunity to secure a concise and memorable web address.
  3. Unavailability of .com: If your desired domain name is unavailable with the .com extension, .co can be a suitable alternative that maintains a similar feel while still offering availability.

Further reading: Is Domain Protection Worth It? An In-depth Analysis

The choice between the .co and .com domain extensions depends on your specific needs and goals for your online business presence. The .com extension offers trust, recognition, and authority, making it ideal for global businesses and established brands. On the other hand, the .co extension is well-suited for startups, tech companies, and situations where the desired .com domain is unavailable, providing availability and a modern appeal.


If you are looking for a reliable and professional domain registration service, we invite you to consider Polar Mass. Our domain comparison service offers various domain extensions, including both .co and .com, to cater to diverse business needs. With our user-friendly platform, you can effortlessly search for available domain names, register them seamlessly, and enjoy competitive pricing.

Whether you’re a startup aiming to make a solid online presence or an established brand seeking to expand your digital reach, Polar Mass is here to support you. Trust in our expertise and commitment to exceptional service, allowing you to secure the perfect domain name that resonates with your target audience.

Choose Polar Mass for your domain registration needs and take advantage of our comprehensive solutions, expert support, and hassle-free experience. Let us help you make your mark on the internet and drive your business forward.