ClickFunnels vs WordPress: Your Guide to the Perfect Platform (Updated in 2024)

clickfunnels vs wordpress

In the ever-evolving landscape of online business, choosing the right platform for your website is crucial to achieving your goals. Whether you’re looking to generate leads, drive online sales, or publish engaging content, the decision between ClickFunnels vs WordPress can significantly impact your online success. As a small business owner, you may be facing challenges such as uncertainty about which platform suits your business model best and difficulty navigating each option’s technical features and capabilities.

This comprehensive guide aims to educate you on the core differences between ClickFunnels and WordPress, providing actionable insights to help you make an informed choice. We’ll explore each platform’s unique strengths and weaknesses, allowing you to weigh the benefits of a streamlined funnel builder against the customization potential of an entire website platform. By the end of this article, you’ll clearly understand which platform aligns best with your specific needs and empowers you to enhance your online presence.

Whether you’re a seasoned entrepreneur or an aspiring online business owner, this guide is designed to demystify the decision-making process, equipping you with the knowledge necessary to make an informed choice. Join us as we delve into ClickFunnels and WordPress, uncovering their features, functionalities, and potential to propel your online endeavors to new heights.

So, let’s dive in and explore the world of ClickFunnels and WordPress, equipping you with the knowledge to make an informed decision and create a solid online presence that drives conversions and propels your business forward in 2024 and beyond.

ClickFunnels vs WordPress – Overview

Choosing the right platform is crucial when building your online presence. This comprehensive overview will compare ClickFunnels vs WordPress, two popular options catering to different digital landscape needs. 

1. Understanding ClickFunnels


ClickFunnels is a comprehensive sales funnel builder designed to help businesses create effective and optimized sales funnels. A sales funnel is a series of steps that guide potential customers through the buying process, from initial awareness to final purchase. ClickFunnels simplifies creating and managing these funnels, enabling businesses to increase conversion rates and sales.

Features and Benefits

  • Simplicity: ClickFunnels offers a user-friendly and intuitive interface that allows users, even those without technical skills, to create professional-looking funnels quickly. Its drag-and-drop editor makes it easy to customize and arrange different elements within the funnel.
  • Pre-built Templates: ClickFunnels provides various pre-built funnel templates for multiple industries and purposes. These templates are professionally designed and optimized for conversions, saving users time and effort in creating funnel designs from scratch.
  • Conversion Focus: ClickFunnels strongly emphasizes optimizing conversions. It offers features such as A/B testing, which allows users to test different variations of their funnels to determine which one performs better. It also integrates with popular payment gateways and email marketing services, enabling seamless transaction processing and follow-up communication with customers.
  • Upsells and Downsells: ClickFunnels allows users to implement upsells and downsells within their funnels. This means that after a customer makes a purchase, they can be presented with additional offers or complementary products, increasing the average transaction value and maximizing revenue.

Limitations and Drawbacks

  • Limited Customization Options: While ClickFunnels provides a range of templates and customization features, some users may find customization options somewhat limited. Advanced customization may require knowledge of HTML and CSS or external tools.
  • Subscription-Based Model: ClickFunnels operates on a subscription-based pricing model, meaning users must pay a monthly fee to access the platform. This ongoing expense may be a drawback for businesses on a tight budget or those who only require occasional funnel building.
  • Learning Curve: Although ClickFunnels aims to be user-friendly, a learning curve can still be associated with understanding and effectively utilizing all of its features. Some users may require time and resources to fully grasp the platform’s capabilities and optimize their funnels accordingly.
  • Funnel Complexity: ClickFunnels is primarily designed for sales funnels, and while it can handle more complex funnels, it may not be as suitable for intricate funnels with multiple branches and conditional logic.

2. Exploring WordPress

WordPress – Overview

WordPress is a widely used and versatile content management system (CMS) that powers millions of websites worldwide. It provides a user-friendly interface and a robust set of tools to create, manage, and publish various types of content. WordPress offers a flexible and scalable platform to build and maintain your online presence, whether you’re a blogger, small business owner, or enterprise.

Flexibility and Customization

  • WordPress’s key strengths are its flexibility and extensive customization options. With thousands of themes available, you can easily change the appearance of your website to match your brand or personal style. Themes control the overall design and layout, allowing you to create a unique and professional-looking website without extensive coding knowledge.

Content Publishing and SEO

  • WordPress was initially built as a blogging platform and excels at content publishing. It offers a user-friendly editor that simplifies the process of creating and formatting blog posts, pages, and other types of content. You can easily add images, videos, and multimedia elements to enhance your content.
  • WordPress also incorporates essential SEO features, making it search engine-friendly right out of the box. It generates clean and semantic code, provides customizable permalinks, and allows you to optimize meta tags and descriptions for better search engine visibility. Additionally, various SEO plugins are available to enhance your website’s search engine optimization efforts further.

eCommerce Capabilities

  • WordPress offers robust eCommerce capabilities through plugins like WooCommerce. WooCommerce is a widely used and feature-rich plugin that enables you to transform your WordPress website into a fully functional online store. It provides tools for product management, inventory tracking, secure payment processing, and order management.

ClickFunnels vs WordPress: Key Feature Comparison

When comparing WordPress vs ClickFunnels, it’s important to understand their key features and how they differ. Let’s explore the main features of both platforms to help you make an informed decision:

1. Purpose


ClickFunnels is specifically designed to create sales funnels. It focuses on lead generation, sales, and upsells, providing a streamlined and optimized funnel-building experience.


WordPress is a versatile content management system (CMS) that enables the creation of various types of websites, including blogs, eCommerce sites, portfolios, and more. It offers a broader range of functionalities beyond just sales funnels.

2. Features and Flexibility


ClickFunnels provides a drag-and-drop interface and pre-built funnel templates to simplify building sales funnels. It integrates with marketing tools, offers A/B testing, and provides analytics and tracking features specifically tailored for funnels.


WordPress offers extensive customization options through its vast library of themes and plugins. It supports various website types and functionalities, including content publishing, SEO, eCommerce, and more. It provides flexibility and scalability to meet diverse business needs.

Further reading: Top 20+ Free WordPress Themes 2024 for Every Website Need

3. User-Friendliness


ClickFunnels is a platform-as-a-service (PaaS) solution, meaning you don’t own the software. Your funnels are hosted on ClickFunnels’ servers, and you rely on their platform for ongoing functionality.


WordPress is a self-hosted platform that gives you full ownership and control over your website. You can choose a hosting provider and free your website as you see fit.

4. Ownership

ClickFunnels is a platform-as-a-service (PaaS) solution, meaning you don’t own the software. Your funnels are hosted on ClickFunnels’ servers, and you rely on their platform for ongoing functionality.

WordPress is a self-hosted platform that gives you full ownership and control over your website. You can choose a hosting provider and freely customize your website as you see fit.

5. Customization

ClickFunnels offers customization options within its funnel-building framework. While you can customize elements within your funnels, the overall design and structure are more limited than WordPress.


WordPress provides extensive customization capabilities. You can choose from thousands of themes and plugins to customize your website’s design, layout, and functionality, allowing you greater flexibility in achieving your desired website vision.

Further reading: How To Change WordPress Theme: Ultimate Guide 2024

6. Functionality


ClickFunnels is focused primarily on sales funnel functionality, with built-in features and integrations tailored for lead generation and conversions. However, it may need more functionalities beyond the scope of sales funnels.


WordPress offers a wide range of functionalities through its extensive plugin ecosystem. Plugins for eCommerce, SEO, analytics, membership sites, and more can expand your website’s capabilities. It provides a comprehensive platform for various website needs.

7. Security


ClickFunnels handles security measures for the funnels hosted on their servers. They implement security protocols and measures to protect your data and ensure a secure funnel experience.


WordPress has a robust security system but requires website owners to take responsibility for implementing security measures. This includes keeping WordPress and plugins updated, secure hosting, and security plugins.

8. Pricing

ClickFunnels, known for its user-friendly funnel-building capabilities, offers various pricing plans tailored to different business needs. As of 2024, ClickFunnels provides three main subscription options:

  1. ClickFunnels Basic: Priced at $97 per month, this plan includes essential features such as funnel creation, A/B split testing, and integration with popular payment gateways. However, it limits the number of funnels, pages, and visitors you can have.
  2. ClickFunnels Platinum: This plan costs $297 per month and offers additional features and benefits compared to the Basic plan. It includes unlimited funnels, pages, visitors, and access to advanced features like email automation, affiliate management, and priority support.
  3. ClickFunnels Two Comma Club X: Designed for established businesses with high-volume sales, this plan is available at $2,497 monthly. It provides access to exclusive features, personalized coaching, and priority support, allowing you to scale your business effectively.

On the other hand, WordPress is an open-source content management system (CMS) that offers flexibility and customization options. While the WordPress software is free, you’ll need to consider additional costs for hosting, themes, plugins, and other functionalities. The pricing for WordPress can vary depending on your specific requirements:

  1. Hosting: Prices for WordPress hosting can range from a few dollars per month for shared hosting to hundreds per month for dedicated or managed WordPress hosting.
  2. Themes: Free themes are available, but premium themes with advanced features and design options typically range from $30 to $100.
  3. Plugins: WordPress offers a vast library of free plugins, but premium plugins with advanced functionality can cost anywhere from $10 to several hundred dollars.

9. Support


ClickFunnels provides customer support through various channels, including email, live chat, and a knowledge base. They offer assistance specific to their platform and funnel-related inquiries.


WordPress has a large and active community of users and developers who provide support through forums, documentation, and online resources. Additionally, many theme and plugin developers offer dedicated support for their products.

ClickFunnels: The Sales Funnel Specialist

Pros: ClickFunnels offers an easy-to-use drag-and-drop builder, allowing users to create sales funnels quickly. It provides pre-designed templates optimized for conversions, saving time and effort. ClickFunnels also integrates seamlessly with email marketing platforms, enabling automated email campaigns to nurture leads.

Cons: While ClickFunnels provides convenience, it has limitations in terms of customization options compared to a versatile CMS like WordPress. The pricing structure of ClickFunnels can be higher compared to other website-building solutions. Additionally, there may be better choices than ClickFunnels for businesses that require complex website functionality beyond sales funnels.

Best for ClickFunnels is an excellent choice for businesses prioritizing lead generation and efficient sales processes. It caters to entrepreneurs and marketers who want to focus on driving conversions rather than creating extensive content or managing complex websites. It is particularly beneficial for those who value simplicity and want to get their sales funnel up and running quickly.

WordPress: The Ultimate Flexibility

Pros: WordPress is an open-source platform, meaning it’s free to use and highly customizable. With thousands of themes and plugins available, users have unparalleled flexibility in designing and extending their websites. It caters to various needs, from blogs and content-rich sites to full-fledged eCommerce platforms.

Cons: WordPress has a steeper learning curve than user-friendly options like ClickFunnels. It requires a basic understanding of hosting, domain management, and plugin installation. Additionally, users are responsible for managing security measures to protect their WordPress websites.

Best WordPress is ideal for individuals and businesses who want complete control over their website’s design, functionality, and future growth. It empowers users to create unique and customized websites that align with their vision. Whether you’re a blogger, a content creator, or an eCommerce entrepreneur, WordPress provides the flexibility to scale and adapt as your needs evolve.


In conclusion, when considering the choice between ClickFunnels and WordPress, it’s important to recognize that both platforms offer unique strengths that can contribute to achieving your online business objectives. To make the best decision for your specific needs, take the time to carefully evaluate each platform’s features and capabilities.

If you require a streamlined and efficient sales funnel creation process, ClickFunnels can be an excellent option. However, WordPress might be the perfect fit if you value flexibility, extensive customization, and the ability to expand your website’s functionality beyond sales funnels.

Consider leveraging Polar Mass’ services to further assist you in making an informed decision. Our team of experts specializes in WordPress Development and can provide valuable insights and guidance tailored to your business requirements. By utilizing our services, you can ensure that your chosen platform, whether it be ClickFunnels or WordPress, is optimized to meet your specific goals and set you up for success not only in 2024 but also in the future.

Take advantage of the opportunities presented by ClickFunnels and WordPress, and let Polar Mass support you in making the most informed decision for your online business. Contact us today to benefit from our expertise and build a strong digital presence to propel your business forward.